Denim and plastic are two of the most durable materials in the planet today, and among the highest polluters. About 2 billions pairs of jeans are produced worldwide yearly, leaving a trail of environmental damage in its wake from manufacturing to its end of fashionable use in fast fashion times.
Meanwhile, the consumption of plastic food packaging in the Philippines alone, hits 59.7 billion annually, according to a research by the Global Alliance for Incinerator Alternatives.
The AthletECO collection takes these two widely available and unjustly wasted materials for a spin into bags that are durable enough to last a lifetime for anyone with active lifestyles. AthleteECO bags use an average of 1 kilo of roped plastic waste.